Define the work before evaluating agencies
Write down the business problem, audience, current activity, constraints and the decision you want the work to support. Separate essential deliverables from optional ideas so proposals can be compared on the same brief.
Compare the proposed scope
Services and deliverables
Check which strategy, creative, implementation, channel management and reporting tasks are actually included.
People and responsibilities
Clarify who will do the work, who supplies access and materials, who approves, and who handles customer communications.
Schedule and review
Ask for milestones, feedback windows, revision limits, dependencies and the process for scope changes.
Measurement and cost
Identify the relevant measures, tracking assumptions, fees, media or production costs, and any excluded work.
Verify evidence and avoid guarantees
Ask whether examples are real client work, concepts, or anonymized projects; request permissioned references where appropriate. Look for an explanation of the agency's role and the limits of any reported result.
Be cautious of guaranteed rankings, revenue, return on ad spend or fixed growth claims. Results depend on the offer, market, budget, website, operations, data quality and other factors.
Questions to ask before signing
What will be delivered and when? Who owns accounts and final files? How are approvals and changes handled? What does the report include? Which costs are separate? What happens at handover or if the engagement ends?
Fumble Studio's service pages describe its current capabilities and typical scope areas. A project starts with a discussion of the business, requirements and desired outcome, followed by an agreed proposal.