What work can be included?
Channel strategy
Define the audience, role of each selected platform, content themes and practical goals.
Content planning
Use a calendar to coordinate recurring posts, launches, campaigns and approval deadlines.
Creative and publishing
Prepare agreed copy and visual assets, then schedule or publish them through the chosen workflow.
Community and reporting
Set expectations for replies or escalation, and review agreed measures such as reach, engagement or useful customer actions.
Agree the scope before comparing proposals
Ask which platforms are included, how many posts or formats are planned, who supplies photography or video, how approvals work, and who responds to messages. Also clarify reporting frequency, account access, revision limits and any paid media budget.
These details make proposals easier to compare than a headline post count. They also show which activities remain with the business and which are handled by the agency.
How is performance reviewed?
Choose measures that fit the purpose of the channel and the business. Reach and engagement can help evaluate content distribution and response, while website visits or enquiries may be relevant when tracking is available.
Social media activity alone does not guarantee sales or growth. A useful review explains what was measured, what the data can and cannot show, and what the next content cycle will test.
When to get specialist support
A business may benefit from outside support when planning, creative production, publishing and review are difficult to coordinate consistently. The right scope depends on the channels, internal capacity and the work the business actually needs.
Fumble Studio's social media management service can include strategy, calendars, creative, publishing, community support and reporting, with platforms and responsibilities agreed for each brief.